Fabio De La Luz, CEO and professional music producer of Scenic Road Industries, had it tough to make his dream a reality.
At age 17, Fabio De La Luz found himself homeless and what he knew as a family was torn from the only stability he’s known.
The only thing that keeps his head up, is music.
De La Luz, a young entrepreneur, against all odds, went from rags to riches as he followed the beat of his heart to finding his calling of the rhythm of his soul into music production.
Expectations were slum for De La Luz as he revisits painful memories that drove his passion and sparked his living dream career.
“I come to find out that my mother had a second family, my father was heart broken, the home I knew was shattered, and within a month I was homeless,” shared De La Luz.
The mind is a tricky thing when it comes to the likes of expectations.
A broken teen did what others deemed impossible for him.
“Fabio is the most dedicated person I’ve ever met,” said Keera, De La Luz’s girlfriend of eight years, “..whether that be to me, to his music, to other work he’s done, it got him to where he is. He’s always focused and pushing.”
As a young teen, De La Luz always had a love for music and is a decorated musician himself, but he wanted more.
He found himself working as a groundskeeper for apartment complex that offered him half off his rent as semi-payment for his work.
Within three months of his life-crashing family destruction, he found a job, a place to live, and began his path to success by creating a music-production company named Scenic Road Industries.
“It was difficult to get off the ground, but eventually I did, all I had to do was start,” said De La Luz.
Within the first year, Scenic Road Industries began to get a large sum of online followers and clients.
“I put myself in several thousand dollars worth of debt for the equipment but, surprisingly, one client after another I was able to pay that back and the money began to flourish.” De La Luz shared.
De La Luz went on to dominate the music-production world by giving new artist and bands the opportunities of great music production, content, and exposure, all at a low price.
This strategy of low pricing, high quality production is what separated him from others in the field and created a domino effect when it came to his clients.
“We’ve been recording with Fabio for the past two years and it was the best investment this band has ever made,” said Brandon Marquez, the lead vocalist of the upcoming band Annabelle Asylum. “He offered one free song to see the quality, and after that we’ve stuck with him for three full albums now and have sold out shows, toured California, and have been on a constant rise since.”
Victor Rios, Annabelle Asylum’s lead guitarist, shared how he’s never had an easy-going experience before when it’s came to tracking guitar.
“Since Fabio himself is a musician, his thoughts and process through recording new songs has really helped me develop as a better guitarist myself.” said Rios.
Tracy Tate, the CEO of world-renowned female apparel fight line Cage Candy, remembered when she first started, many told her that she was crazy, that women had no place in the UFC and that she was just a rip-off of TapOut.
“He did everything he was supposed to and seems to have learned it all on his own. After speaking with him, he has created quite the solidified money flow to be comfortable and loving life, he deserves it,” shared Tate.
De La Luz and his long-time girlfriend now reside on the beach of Oceanside with the view of sand and waves just out the window.
He left his past where it belongs and has never looked back.
Although he has found success in his dream career, he stays humble to remember where he came from and where he is now.
“I’ll never forget that day, those months, that year. It was the most difficult thing in my life, but without it, I wouldn’t be where I am, and for that, I’m thankful,” cried De La Luz in a powerful, joyful, moving voice.
To De La Luz, music is his life, liberator and forever his supporter.
It’s the one thing in this world he knows he will always have.
“All I know is that if you have a dream, no matter where you come from, work hard and it may just pay off,” said De La Luz, a true rags to riches entrepreneur.
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