By Marlyn Rodriguez |Managing Editor| The controversial ALS ice bucket challenge is the newest social media trend. July of this year, Pete Frates, former Boston College baseball player, announced he suffers from ALS and challenged some friends (NFL players Tom Brady and Matt Ryan) to the ice bucket challenge. That challenge inspired the ALS ice bucket challenge and soon it went viral. The way it works is that a person is challenged to dump ice cold water on themselves (which in theory is supposed to give a person an idea of what it feels like to have ALS). You can either accept the challenge and dump iced water on yourself or refuse to participate and donate money to the fund … [Read more...] about Ice bucket critics