By Jaeyeon Kim |Staff Writer| "Beauty, the saying goes, is only skin-deep. But the importance of skin goes a lot deeper. Most of us think of skin as just our body's visible outer layer," according to rd.com. Over time, cultural beauty standards dictate that paler skin is more beautiful, leading more people to want to lighten their skin. Paler skin is also related with colourism. "Colourism refers to discrimination within communities of colour towards those with darker skin. The preference for white skin is so firmly entrenched, two-thirds of Nigerian men saying they would prefer a lighter-skinned wife," stated by afritorial.com. Due to colourism, many cultures prefer paler … [Read more...] about Fading away: skin bleaching