By Cassie Coughlin |Staff Writer|
In an effort to promote “Zoolander,” the king of fashion Derek Zoolander strutted down the runway of the 2015 Paris Fashion Week, but his performance couldn’t prevent the film from flopping in the box office it’s opening weekend.
In a report by Rotten Tomatoes, the film gained a 34 percent like score from audience viewers, and a 22 percent Tomatometer score, which is the percent of critics who gave the film a positive review.
Even though the film didn’t do as well as expected, there was plenty of hilarious advertisement material leading up to the release.
Promotion for the film began when main characters Derek, played by Ben Stiller, and Hansel McDonald, played by Owen Wilson, announced the future release of “Zoolander 2” by making a surprise guest appearance at Paris Fashion Week.
According to an article by The Rolling Stones, the duo, who co-stared in the first film together, walked the runway during the Maison Valentino Fall/Winter Womenswear show.
For some fans, the over-the-top advertisement, such as this runway walk, was no surprise.
“The characters in ‘Zoolander’ were really eccentric and had many funny phrases, so I’m not surprised they are promoting ‘Zoolander 2’ this way,” said student Erin Martinez.
After their model appearance at fashion week, advertisement for “Zoolander 2” kicked off with commercials, trailers, and guest appearances by the stars in character.
In one instance, Ben Stiller reprised his role as Derek to partake in a mock video interview with Vogue Magazine.
The video, which was titled 73 questions with Derek, was published on Vogue Magazine’s YouTube channel and was nothing short of hysterical, as it featured Derek walking through his house and answering random questions guided by the cameraman.
In the interview, Derek was asked how often he takes the subway, in which he responded, “hardly ever, sandwiches are a gateway to cake.”
Derek wasn’t the only actor promoting the newest film in humorous ways.
Actress Kristen Wiig, who plays Alexanya Atoz, advertised the film by appearing as her character and releasing a fake commercial promoting a skin cream called “Youth Milk.”
The fake commercial gives off a Frankenstein vibe with Wiig as Atoz speaking in a monotone deep voice, over the image of scientist working in a laboratory.
The commercial is also ironic, because it is promoting a skin product targeting keeping the skin looking “young” and “beautiful,” while her own face appears quite old and wrinkled.
This mock commercial is a great representation and promotional tool for the film, because it’s not only humorous, but it composes a bizarre theme and acting approach that was used in and so well-known from the original “Zoolander.”
Watching the film’s well-known actors and actresses’ in entertaining advertisement, commercials, and fashion shows, is bound to excite many viewers for the upcoming film.
“I’m planning on seeing Zoolander 2, because I enjoyed the first film and I think they have done a good job in showing that the new one [film] will be just as good,” said student Chris Harris.
Although the film did not have much success it’s opening week, with a top rated cast consisting of Kristen Wiig, Will Ferrel, Owen Wilson, and Penelope Cruz, and based on the humorous advertisement released for it, the film is bound to at least leave you with a few good laughs.