Mark Reinhiller has helped young student-athletes get recognized for their hard work both locally and nationally as the CSUSB Sports Information Director (SID).
Reinhiller has served as the athletics department’s Associate Athletic Director for Media Relations for seven years.
His job entails many tasks. He keeps the athletics website updated, publishes recap stories after games are played, handles press box operations, conducts post-game video camera interviews with key players, controls the shot clock, keeps a scorebook, posts to social media and more.
“I’ve been able to do some really cool things in my life,” said Reinhiller. “Go to games, meet people, work on all coasts and make colleagues nationwide. I’ve been able to work with people that I would otherwise only see on TV.”
He’s happy with the choice he made to pursue a mass communications degree and describes his job as gratifying.
“There are very few people who go to school and get to do what they really want to do for a living, and I am one of them,” said Reinhiller.
He considers working with young people to be the most important part of his job because they are in an exciting period of age with the freedom they have and process of learning on their own.
“I may age with this job that I have, but the student-athletes’ age group stays the same… it’s just the faces change,” he said. “Working with young people keeps me young.”
He works with local and national media to help especially talented athletes receive the coverage and recognition they deserve.
For example, CSUSB’s own, Kwame Alexander, had the opportunity to be on Los Angeles television (KNBC) and featured in a story for LA Times in 2014. Alexander was known for his basketball dunk.
“Mark’s role helps tremendously,” said LeBaron Hollimon, head coach for women’s soccer. “He has the information that helps with recruiting; stats, important player and team information, getting team news disseminated out to public networks to bring awareness to the team. I know I can go to Mark if I need anything historical with the program.”
Hollimon believes Reinhiller has an unwavering passion for getting the details of his work done right.
Travel is another benefit of Reinhiller’s job that comes along once in awhile.
In 2011, the volleyball team played in the Elite Eight national championship in Louisville, Kentucy where Reinhiller had the chance to be exposed to other parts of the country.
Another part of his job is to submit names to nominate athletes for awards and state his case as to why he thinks they deserve it.
Volleyball’s Samantha Middleborn was a two-time national Player of the Year who received local footage and was a contender for national Female Athlete of the Year. Reinhiller played a key role in helping her talent get rewarded.
He works with College Sports Information Directors of America (CoSIDA) to help athletes become Academic All-Americans. Since 2010, he has helped three CSUSB athletes receive this prestigious honor: Chelsey Jones (women’s soccer), Alexandra Torline (volleyball) and Laura Aceves (cross country).
“Being able to publicize a student-athlete becoming an All-American is always really special because that’s the pinnacle,” said Reinhiller.
Reinhiller receives tremendous support from his wife, Nancy, who he will celebrate 23 years of marriage with next month.
“I love and appreciate his passion and commitment to making sure he always presents the team in a positive light,” said Hollimon.