By Carolyn Solar |Staff Writer|
Busy patterns and colorful pieces dominate the Adidas Original and singer Pharrell Williams’ Summer ’16 line “Pink Beach.”
The exclusive collection dropped May 12 and consists of a complete wardrobe for children and adults, inspired by the colors and energy of island culture.
The first peak into the collection was released in early May and sold out within hours, according to Rachael Allen of footwearnews.com.
Pharrell’s 2015 Adidas line, “Superstars,” which insprired the “Pink Beach” line, sold over 15 million pairs, which is far more than any of its previous shoe designs.
“Pink Beach” features t-shirts, sweatshirts, jackets, shorts, swimwear and two styles of shoes, the Elastic Lace up and the Elastic Slip-On in 2 shades of blue and black.
Previously, Adidas has worked with artists like Kanye West, Rita Ora, and Pusha T on various projects.
This unique collection is definitely appealing to the fashion-forward young person, with all items featuring vibrant colors and designs, and pieces that stand out from the traditional t-shirt and jeans style.
With this stylish, but pricey collection, it is hard to determine whether this would be of interest to the average student.
“It’s not my style. The shoes look nice, but I wouldn’t pay that much just for a t-shirt,” said student Jose Bonilla.
Although the t-shirt price is not too ridiculous, some would prefer simpler designs if it means the quality of the shirt will be better.
“I’m more into quality over aesthetic value. I wear more plain clothing and this is way too flashy,” added Bonilla.
The average t-shirt in the “Pink Beach” line ranges in price from $40 to $55.
The entire collection ranges in price from $28 for an infant tank to $320 for an adult men’s jacket.
A $28 child’s tank seems over-priced because of the fast rate that children grow, but students have mixed views on the adult price of the clothing.
“The price is something I expect, since the brand is featuring an artist. I am actually surprised it is not higher. I think it’s easily accessible for people to buy, but it’s too busy for my liking,” said student Tia Antoine.
For some, the price isn’t the most surprising aspect of the line, but the style of clothing is.
“It throws me off because when I think of Adidas, I think of clothes that you plan to work out in. You can buy the same thing for $10 at Walmart and it will serve the same purpose,” said student Danielle Eriksen.
“He’s only appealing to one kind of person with this distinct style,” added Eriksen.
“Pink Beach” definitely reflects Williams’ style, but not the student style or budget.
Artists seem to enter the fashion industry to make an extra buck, some do great, like Kanye West, but others fail to meet the expectations of their fan base, like Heidi Montag, Lindsay Lohan, Amanda Bynes and Andre 3000, who all had short lived fashion careers.
Although many students feel like this line is not suited for them, it is still expected to be just as successful, if not more successful, than the previous one.