By Brittany Shaw |Staff Writer|
This year the Inland Empire 66ers weren’t just changing seasons, they were changing colors as well.
In September 2010, the 66ers announced they have agreed to a two year affiliation with the Los Angeles Angels of Anaheim to be the MLB club’s minor league team.
The 66ers, have won the hearts of many San Bernardino residents over the years, but the big question is, will this break their hearts?
“A few fans were upset with us, but it wasn’t our fault the Dodgers decided to look for other options, and Rancho Cucamonga blind sided the Angels,” said Kevin Shaw, vice president of marketing for the 66ers.
An anonymous Quakes source with knowledge of the situation explained the Quakes pursued the Dodgers, and the Dodgers decided they will attract more fans in Rancho Cucamonga, bringing in more revenue because of the switch.
Going from Dodger blue to Angel red at the start of the season was a weird thing for fans to accept.
Change is something that these fans are used to, the 66ers haven’t always been known as the 66ers.
They were first known as the Spirit, than the Stampede, followed by the name that has stuck, the 66ers.
They’re turning back the clocks every Tuesday throughout the season long the 66ers are celebrating the teams history by wearing the Spirits throwback jerseys.
With the word “Spirit” written across their jerseys, the question comes to mind, is there more spirit or less spirit since the switch.
“We gained more season pass holders than we lost, because a lot of people are coming over from Rancho Cucamonga,” said Shaw.
On these spirit nights parking, tickets and beer are each $2 and they wear the old Spirit jerseys.
But this is not the only promotional night, gearing up for the new 2011 season the 66ers have planned more promotions and giveaways than ever before!
They also have 50 cent Fridays where they have hot dogs and quesadillas for 50 cents, and soda and beer for $2.50 along with land admission.
Thirsty Thursday is a very popular night, because beers and sodas are only $1.
Also a deal is Kraft singles Tuesday night tickets, where you can bring Kraft singles coupons for a get buy one get one free deal.
Giveaways have also been expanded as they are doing more firework nights, having six bobble head giveaway nights, an Angel hat giveaway night, along with many other giveaway prizes for their fans.
Themed nights are a new promotion they have taken on this year, where they encourage children and adults to participate throughout the season.
Star Wars, Transformers and Harry Potter nights are a few to mention, but there is other as well.
“The Angels brand is very popular and has attracted a lot of attention, re energizing a lot of corporations and businesses to get involved with the team,” said Shaw.
Red is the new thing at the 66ers stadium. They’re trying to incorporate red, and the Angels logo into as many areas as they can.
There may be fans who are sad about this switch, but there is no doubt about it, the games are fun, prices are affordable, and their promotions are better than ever.
Although the switch from blue to red may upset some fans, the 66ers are making the switch in a classy way, bring on more promotions, more giveaways and more fun for their fans.