For decades on end, society and the fashion industry created an underlying prevailing standard of beauty, but those days are long gone with the new release of the H&M campaign “Close the Loop.”
2015 has been a groundbreaking year full of multicultural acceptance and diversity.
We have broken more barriers in the last few months than we have in the last decade. H&M, the world’s second largest re
tailer, makes fashion history with their selection of eccentric and unique individuals, including 23-year-old Mariah Idrissi: the first hijabi wearing model in the fashion world.
This is a huge deal because it’s a symbol of an evolving society, it emphasizes diversity and promotes racial equality. A hijab is a religious garment worn by Muslim women as a symbol of their modesty and devotion to God.
However, a hijab isn’t only a piece of clothing, it’s a concept and a way of life for Muslim women. “We can adjust it to fashion, hijab isn’t a fashion,” said Idrissi in CNN Style.
H&M is helping shape the world’s perception of Muslim women through better understanding of their culture.
“H&M is such a huge retailer and to finally have someone Muslim in a hijab representing the brand is amazing to show,” said Idrissi.
This campaign showcases an array of 69 unique and eccentric models of all ages, shapes, backgrounds and sizes.
One of the interesting figures in the H&M ad was ex-model, Daniel Lismore. He is a DJ, designer, an artist and has even “appeared on britian’s next top model,” according to H&M.
H&M aims to break free from all of the stereotypical rules that seem to have been engraved in society for years.
“A model has to be pretty, fit body, tall, confident and knows how to attract people,” said Luke Fondevilla, student at CSUSB.
When you think of the term “model” do the words: “gorg,” “skinny” or “Victoria’s Secret Angel” come to mind?
We live in a generation in which stereotypes are meant to be shattered, in which odds are supposed to be defied and broken free from the “norm.” But what does this all mean? The answer is: equality.
This simple word that can describe our generation, and approaching the issue in a fashion aspect, is quite clever.
“I think it’s dope that this campaign targets people of different ages and genders. I think it’ll give everyone a chance to try things they normally wouldn’t,” said student Esteban Lara.
The new H&M campaign “Close the Loop” aims to redefine sustainable fashion because “There are no rules in fashion, but one: Recycle your clothes,” according to Carbonated.TV.
H&M’s main focus is “reducing, reusing and recycling” wherever they can.
Around the world people are starting to become more courageous and are acknowledging that they have a voice, and better yet, that it can be heard.
Social media and retailers like H&M have played a huge role in this.
We’ve come such a long way that we should be able to stand out, be unique and let our voices be heard through our style.
I believe in the vision H&M has brought to our attention and it also won’t be long until other large retailers join the movement.
Being ourselves and feeling accepted creates a sense of self-empowerment and motivates us to embrace our uniqueness.