The way that we get inspired for fashion has evolved.
People are no longer only looking to celebrities for inspiration when it comes to style tips/inspiration but are looking at fashion blogs.
Blogs Flashes of Style, Le Happy and Ring My Bell have all been successful in acquiring a number of followers as seen through their Instagrams.
Flashes of Style, Bonnie Barton has 75,000 followers, Le Happy Luanna Perez has 438,000 followers and Ring My Bell, Ashley Madekwe has 239,000 followers with these numbers frequently increasing it has caused many to ask the question: what makes fashion blogs so popular?
“I like looking through blogs and seeing the cute outfits bloggers come up with because most of the time their outfits I never really thought of putting together myself so they definitely give me new ideas,” said student Jasmin Inda.
Bloggers oftentimes treat their websites as personal diaries and express their sense of style by sharing outfits, tips and revealing where their followers can discover great finds.
These blogging fashionistas are effortlessly bold, cool and chic but they don’t just sit there and look pretty. Many fashion bloggers offer helpful tips and tricks for their fashionable viewers.
New York based blogger Luanna Perez of Le Happy keeps her blog up to date with daily outfits of the day and lets her readers know where they can find the same exact clothing piece.
New York City plays an essential role in her wardrobe choices and serves as the backdrop of most of her outfit of the day photographs.
Perez’s grunge but chic fashion choices is what sets this blogger apart from most bloggers.
Flashes of Style, Bonnie Barton who is also based in New York is also a fashion inspiration to most.
Barton’s style can be described as a mix of quirky and vintage clothing and likes to share her wish lists with her readers about upcoming items and pieces she’s looking forward to acquire for the upcoming season.
L.A. based blogger Ashley Madekwe’s cool and sophisticated style has been the cause of many readers’ fashion forward choices.
“I like looking through blogs like Ring My Bell because she posts her designer outfits of the day and then will give you links and show you pictures of similar clothing pieces that you can find to recreate that same look but at a more affordable price,” said Inda.
Ring My Bell blogger appeals to her readers by giving them an affordable fashion alternative, which could explain her large following.
Followers of these blogs might feel inspired to wear vintage dresses, tights, and a cute hat like Barton, denim shorts, oversized jacket and creepers like Perez or a simple sophisticated dress like Madekwe.
Bloggers are often seen as trend setters or “it girls” making followers want to keep up to date with their newest fashion obsessions.
Social networks, such as Instagram, Facebook, Twitter, Pinterest and Tumblr have allowed these bloggers to better reach the masses.
These three bloggers appeal to a wide variety of readers and serve as a great resource to turn to for some fashionable inspiration; they have played a major role in changing the face of the fashion Industry.