Did you know that below the John M. Pfau Library sits the Coyote Radio Station? The Coyote Radio Station has been around more than a decade on campus, promoting, advertising and interacting with the campus community. They participate in events happening on campus and off-campus and they want to become a vibrant part of the campus community culture.
The radio station is run by Professor Penny Drake-Green, Alfredo Cruz, Kelli Cluque and the students of CSUSB. They work as a team to bring to you a fun, enjoyable, interactive and informative experience to the campus community. Professor Green has worked with the station for about 11 years, and with her new staff, Cruz, and Cluque for about a year and a half.
“I love it, it’s a great job, it’s one of my favorite classes to teach. Students get to do hands-on and they get to learn a lot of different areas of radio that’s really essential for everyday life,” said Professor Green.
The Coyote Radio station is a hands-on learning experience and is run like a real radio station. The students learn everything, from social media, advertisement, marketing, promotions, on-air, digital audio production, video production, and having a professional atmosphere all around. Students are taught responsibility, getting to work on time and how to act professionally in this environment.
Alfredo Cruz, one of the managers of the radio station, has been working for radio since his early years in college. He was president and CEO in public TV and radio stations. Along with his partner Cluque, Cruz develops new programs to shine a spotlight on the radio station for the campus community. He mentors the students to develop and create new ideas for the station and how to use them outside the campus.
Tehya Burroughs, head of the department of promotions, stated, “I think every event we put on will help me in future endeavors. It gets people comfortable talking to bystanders and develops interpersonal skills, even marketing skills. I use every tabling event as a way to better my public speaking and student engagement skills.”
The biggest obstacle the Coyote Radio faces is trying to bring awareness and participation from the campus community and the willpower needed to help it run on campus. Many students are not aware of their campus radio station, which broadcasts 24/7 live on the internet and on an app. Coyote Radio is a worldwide station with 113 countries listening in. The one audience they are missing is the campus students.
The radio station is working hard to be a better part of the community by having tabling events at every campus activity. They have a pop-up Concert Series for the Union, program sharing with the local MPR station, KVCR, and work with the Coyote Chronicle to get the word out about the radio station.
“I’m really, really proud of the work the students are doing here,” stated Cruz.
Coyote Radio has two shows: The Sustainability show and the Let’s Talk Relationships show every Friday afternoon, and they welcome students to submit their music.