By Renee Etcheberria |Staff Writer|
If one weekend of captivating performances isn’t enough then prepare yourself for Coachella Music and Arts Festival 2012 return for two consecutive weekends on April 13-15 and April 20-22 at the Empire Polo Grounds in Indio.
AEG-owned company Goldenvoice is capitalizing on the success of past festivals. This three day event has sold out for its second consecutive year in 2011.
This year it sold out in a record six days and many people were unable to attend due to the unexpected sell out, so that is part of the reason they are offering the event for two weekends.
Paul Tollet, the architect of Indio Coachella and head of Goldenvoice told the Los Angeles Times “We will attempt to produce two identical festival weekends.” “That means same lineup, same art, same place, different people.”
They also plan to expand the venue by 25,000 square feet to accommodate the massive 90,000 people who come out to the festival.
Another thing that is changing for Coachella is how and when to purchase passes. On any other year passes became available when the lineup was announced and they were sold through Ticketmaster.
For 2012 passes are being sold through Coachella.com and go on sale Friday June 3 and sell until June 10.
The passes will be mailed in March and if the festival is not sold out, passes will be available again after pre-sale when the lineup is revealed.
The cost once again is $269 not including additional fees. For those of you who do not want to put up that much money or cannot afford it, a layaway plan is being offered, with 10% down and eight months of equal payment.
Due to this sell out year many people tried to buy tickets through a source that was not legitimate. Goldenvoice is highly recommending to not buy tickets from a third party source to avoid being scammed.
Goldenvoice is working diligently to do as much as they can to cut down on gate crashers and counterfeiters of the event.
They have heavily invested in electronically encrypted wristbands that patrons will be forced to wear to be allowed on the grounds.
“These cannot be authenticated,” said Tollet to the Los Angeles Times.
Goldenvoice and Tollet had the original idea to add a name and photo to the wristband but then decided that the idea would not be flexible enough for people.
If one has the desire to purchase passes for both weekend they may do so but once your passes are purchased for their specific weekend they cannot be changed. Also the passes will be limited to four per households.
Coachella Music and Arts Festival is the kickoff to summer fun with their crowd pleasing headlining acts like Kanye West, Jay-Z, Kings of Leon, and Arcade Fire.
There have been many events that try to replicate Coachella such as Chicago Lollapalooza, San Francisco’s Outside Lands and country festival Stagecoach.
For more information about the much anticipated lineup visit Coachella.com