By Lupe Duran |Staff Writer|
Spoiler Alert: Previews are revealing more than they should, ruining moviegoers experience and the movie’s plot.
Lately it seems like movie trailers are straying away from the “leave them thirsty for more” method and revealing too much of the film.
With summer around the corner, it’s typical for moviegoers to pack into theaters to watch the year’s summer hit.
But will all this extra revelation deter people from watching the upcoming films they’re excited for and wait until they can rent it?
According to a recent survey by YouGov Ominbus, 49 percent of Americans feel that movie trailers are giving away the best scenes of a film with 16 percent of those people strongly agreeing.
“I don’t like a lot of the newer trailers,” said student Dena Ascensio. “They make the movie look amazing and more often than not I’m disappointed, because the two-minute trailer was better than the hour and a half long movie.”
The first Iron Man trailer in 2008 was a little over two minutes long, the second film’s trailer came in at two and a half minutes, and the third at a whopping three minutes, each revealing increasingly more about the film.
In Iron Man’s first trailer audiences got a general idea of what to expect as they watched Robert Downey Jr. create the Iron Man suit, seeing only its flying capability and never once introduced to the film’s villain.
In the trailers for the preceding Iron Man films, viewers are not only introduced to the villains within a minute in, but in Iron Man 3’s trailer we see Tony Stark’s house being ambushed which reveals to be one of the key turning points in the film.
“When I saw the Iron Man 3 trailer I was surprised at how long it was,” student Matt O’Neal said. “After seeing the movie there were only about a handful of scenes that were comparable to the trailer. ”
Is there a method to this new madness of overly exposing trailers or are some people not bothered by them at all?
The same YouGov Omnibus study found that only 19 percent of respondents admitted that they were deterred from watching a movie after watching a spoiler trailer — a find that may explain why studios continue to include some of the best scenes in their trailers.
“If I’m excited for a movie or there’s an actor I like it, I’m going to watch it,” student Jane Siryani said. “The fact that the trailer shows so much is just a bonus and gets me even more pumped about it.”
Movie studios know that in this economy people may not have the money to go watch every single film that catches their eye, which could perhaps be another reason they show so much in their trailers.
Audiences expect to be amazed by what the trailer doesn’t show, but how amazing can films be if they’ve already laid their best cards on the table?