By Sara Nydam |Staff Writer| Negative campaigns prove to be an effective way to sway voters but are harmful to the decision making process of those listening. Although you like to believe you judge people based on merit and reputability, it is human nature to focus on the bad rather than the good. This is why attack ads have worked in the past and will work in upcoming elections, because “there’s nothing like a sinister portrayal of a greedy, self- centered villain, replete with grainy images and menacing music, to stir up our unconscious minds,” reported The Los Angeles Times. I believe that attack ads normally begin as ridiculous exaggerations of events that occurred when the … [Read more...] about Attack ads: proceed with caution