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Sid Robinson bids farewell to CSUSB

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By Clarissa Toll |Staff Writer|

Associate Vice President of Public Affairs, Sid Robinson, is leaving CSUSB to begin work on his own business within another communications firm.
The 12-year CSUSB staff member’s last day on campus was Jan. 31, 2014. There was a farewell gathering hosted in his honor by the vice president’s office.
Robinson said he leaves proud of the public affairs team and the work they have done for the campus.
The position within the public affairs office has not been opened for hire and according to Robinson there has not been any talk of filling it.
Joe Gutierrez, assistant director of the department is set to “run the ship” in Robinson’s absence. Guiterrez is the communications coordinator for the campus as well as the lead media contact.
Robinson will join the 20/20 Network, a Southern California-based communications firm specializing in media and community relations, branding, strategic planning and crisis management according to the Network’s website. His business, Robinson 20/20 Communication, will be affiliated with the 20/20 Network.
“As a newspaper editor, I saw Sid’s work from the other side of the desk, and was always impressed with his expertise and messaging skills. He is a gifted public relations and communications professional who will help us better serve our clients,” said Steve Lambert, a 20/20 network partner.
Robinson believes that jobs have a shelf life, some have short amounts of time and others have longer and a person knows when that time comes.
“It’s time,” said Robinson in an interview. He chooses to leave now because he has an opportunity to try something new before he retires altogether.
Robinson focused on building relationships with students and strove to be available for them throughout his time here. Brenda Servin used Robinson as a contact for information on articles she needed to research.
“Sid Robinson has evident networking skills which are essential to communication majors. If you have a question and need to be pointed in the right direction he’s the one you go to,” said student Servin.
He encourages students who desire to work in the field of Public Relations to “strive for the things (they) want to do” and reminds them to experience every aspect of the communication field so they will be well versed with its many principles.
Robinson was first introduced to the university in the early 2000’s when he was asked to speak to some Public Relations classes about his experience within the field.
Prior to coming to CSUSB, Robinson worked as the communications and public relations manager at Fairplex in Pomona, CA, as well as a broadcasting and publications assistant for the Los Angeles Dodgers.
In 2002, an opportunity presented itself to try something new in his career and he became part of the CSUSB team.
“I quickly began to enjoy the people and the place that Cal State San Bernardino is and immediately I was very much impressed with the people who brought me in,” said Robinson.
He reflected on the trials and hurdles CSUSB has overcome within the past decade, including budget cuts and raises in tuition, but stated these situations are natural and feels that things are looking bright.

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