By Geselle Martinez |Staff Writer|
Santigold is who she is: she doesn’t sway her artistic vision under the waves of pop music.
Her sophomore album, Master of My Make-Believe, is fresh, funky, unique and mixes genres from new wave, electronica, hip-hop, pop and reggae fusion.
“The title is pretty much the theme of the record, and its message is that each of us are the rulers of our own reality,” said Santigold in an interview with 7digital.com. “We can decide what we see for ourselves and for our world, and make our vision a reality.”
You will fall in love with the album as the songs are soothing with fresh beats and deep lyrics. The reggae beats combine well with the intriguing electronica elements.
Santigold’s 2008 album Santogold established her internationally as one of the most exciting and fearless artists to emerge in the last decade. The album was widely praised by blogs and critics alike for its genre-defying sound and instantly memorable melodies. The album hit best of 2008 top 10 lists across the globe.
Santigold has collaborated with Jay-Z, David Byrne, Major Lazer, Beastie Boys and many others. Her musical reach allows her to collaborate with artists from different genres.
“Disparate Youth,” the album’s first single, has badass beats and powerfully deep lyrics. The chorus of the song is mind-blowing:
“Oh, we said our dreams will carry us / And if they don’t fly we will run / Now we push right past to find out / How to win what they all lost / Oh-ah, Oh-ah / We know now we want more / Oh-ah, Oh-ah / A life worth fighting for.”
“I think it’s an evolution of where I left off. It’s still what I like to call ‘collage music’: a cut-and-paste style of music-making, taking influences from all over and piecing them together in an artful way,” said Santigold. “But I was a bit more ambitious this time around. The songs are complex and multi-layered. I tried some new things, like my song ‘The Riot’s Gone, which is my version of a ballad.”
Santigold’s musical inspiration consists of old pop songs that had a world music tinge like Peter Gabriel, Kate Bush and Malcolm McLaren.
“I was also listening to some African music, like Fela Kuti, Amadou and Mariam, old dancehall from the 90s, old new wave. A lot of the same stuff I always listen to,” said Santigold.
In her interview with 7digital.com, Santigold said that when she is making a record she likes to listen to old music because she likes the sound quality of the past better. She also listens for mostly sound inspiration rather than song ideas.
Four years after her first album, Santigold is back and better than ever with her amazing fusion of tribal and urban influences that makes Master of My Make-Believe a hit.