By Amanda Wigley |Staff Writer|

Introducing Michael Diaz, better known to most CSUSB students as “the Memes Guy.”

Diaz is an Advertising Management Major and the brains behind the popular CSUSBMemes Facebook page.

He defines memes as “a cultural inside joke that takes the form of pictures with words on them that people can relate to. It might sound simple but they actually follow a pattern, a pattern that for one reason or another is understood by my generation.”

Diaz says he grew an interest in memes because of the unique humor they offer to our generation and he understands them.

His decision to make a CSUSBMemes Facebook page began in February of this year when he realized that several universities had meme Facebook pages but CSUSB did not.

He took action and made one.

He invited a handful of his friends to like the CSUSBMemes Facebook page and, over night, he had nearly 90 likes.

The success of the page quickly grew to 1,000 likes and before Diaz knew it, his page was the most liked Facebook page out of all the CSUSB campus organizations.

The CSUSBMemes Facebook page recently passed the Rec Sports page by 300 more likes  which held the number one spot for quite some time.

Diaz feels his page was able to become successful by word of mouth and by attracting students to the memes table he sets up during campus social events, like Late Night with Rec Sports.

Based on a survey from his CSUSBMemes page, most students consider the memes page to be looked at as the “heart and soul of school spirit.”

Many other Universities with memes Facebook pages have lost it’s hype, but the CSUSBMemes page is still alive, strong and does not show any signs of losing its momentum.

With the success and growth of the campus’ memes page, Diaz decided to make an Instagram account, csusbcoyote. Followers are able to see daily photos of the little stuffed coyote mascot, recognized by his Facebook followers who have seen his memes.

Diaz will be graduating this December, therefore the page will have to be passed on to someone else.

He said he still plans on being in charge of the Facebook page, but he will have a trustworthy student to take over as an administrator of the page and help keep it a fun part of campus life.

He hopes to work in the advertising field of social media after graduation and incorporate memes in his future endeavors, although he is aware he cannot make a living off them.

The CSUSBMemes Facebook page is reliant on its followers and as long as students keep following, the page will continue to thrive.

So for now, the current 2,746 people that like the page can continue to relate to the comical CSUSB-related posts, and the “memes guy” can continue his love of making them.