By Daleth Quintanilla |Staff Writer|
Busy lines, tight spaces, and marked up prices does not stop CSUSB students from having their coffee.
What is it about coffee, specifically Starbucks, that gets everyone going?
There are plenty of locations around the Inland Empire, but the campus Starbucks is by far the busiest I’ve ever seen.
It seems every time I pass by, the lines stretch out the door.
Why are students so drawn to this location, and what can this location do to improve the traffic in the store?
It seems everyone I come across needs coffee to start their day.
I am a very rare case that does not need coffee, but today I thought I would check it out.
I waited in the long line just like everyone else and spoke to some students about their experience at the campus Starbucks.
Student Leslie Figueroa, coffee aficionado, informed me she preferred the larger and less crowded location just off the 215 freeway on University Parkway.
Although the Baristas here on campus are nice, the off-campus location is convenient for those students who do not live on campus.
Figueroa suggests adding another register to improve the flow of traffic inside the store.
It seems there has been no down time for Starbucks this quarter; they appear to be busy all hours of the day, and even at 12:30 pm on a Thursday when most students have class, there was a line.
I spoke to student Mayra Godinez, who tells me she loves coffee and is at the campus location at least once a week.
Godinez lives on campus and says it is convenient for her to frequent the campus Starbucks; her favorite times to stop by are either around noon or just before they close at 9 p.m.
Godinez thinks that frequenting Starbucks at least once a week and multiple times during mid terms and finals would consider one a regular, but it’s not just the convenience that attracts Godinez to the location, it is also the academic environment.
A way to improve this location, according to Godinez was to “add two cashiers and make it bigger.”
I approached student Maricruz P. who looked very relaxed and was also possibly studying.
Every Tuesday and Thursday P. Maricruz stops by for coffee between 11 and 12 p.m. and the lines are always long, but P. Maricruz said, “I love coffee.”
Besides making the campus Starbucks bigger, she hates the amount of ice to beverage ratios; she would prefer less ice and more coffee.
The Starbucks on campus is a licensed Starbucks, so expect prices to be marked up a bit.
Student Mark Klopping does not mind the price markup at all, he expects the prices to be marked up.
“I like it because I’m a coffee fiend. I normally go to Starbucks because of its convenience and I have a gold card so I get free stuff as a reward, I wouldn’t rather go to another location, but I would if I needed coffee,” said Klopping.
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