By Nin Garcia |Staff Writer|
Providing students with hands-on experience outside of a traditional classroom setting is one of the many benefits the Coyote Advertising Program offers to aspiring CSUSB students.
Coyote Advertising is a full-service, on-campus advertising agency that gives students the opportunity to work on professional advertising and marketing campaigns while participating in the program. According to Marketing Coordinator Jacob Poore, not only does it provide students a gateway to success but it also offers hands-on training and guidance to improve the students’ skills, talents, and strengths.
Some of the many specialties they offer include campus advertising, advertising creation, adverting production, marketing planning and strategy, and local media buying and implementation.
Coyote Advertising has three main objectives. The first is teaching and learning, which involves giving students hands-on experience outside of the traditional classroom setting.
To accomplish this, Coyote Advertising is exposing students to various media industry disciplines and helping students network with professionals in the media industry. This helps the students involved in the program to be connected and more marketable to employers when seeking jobs after graduation. The other two objectives of Coyote Advertising are serving the campus and serving the community.
To serve the campus, it promotes organizations such as Coyote Radio. It helped the station reach over 12,000 listeners a month. In a testament to its success, MTV recognized CSUSB’s Coyote radio as 2010’s most popular college internet-only radio station.
Coyote Advertising has also served the Coyote Chronicle by distributing papers to both the main campus and the Palm Desert campus, helping the Coyote Chronicle reach a weekly print circulation of 5,000.
“We really care about serving our campus and community. We’ve been fortunate enough to help dozens of on and off-campus clients achieve their advertising and marketing objectives,” said Poore.
Prince Thompson, a public relations major who has been in the program for seven months said, “The communication skills, marketing skills and advertising skills that this program provides for students are extraordinary.”
“Before I started the program, I lacked confidence in sales. But being here made me more persistent and helped me gain more confidence,” said Thompson.
The Coyote Advertising program has won 8 prestigious awards over the past two years for excellence in advertising creativity and execution. Coyote Advertising is always seeking student assistants and interns who have a passion for media marketing and advertising. To find out more about Coyote Advertising internships and advertising opportunities please call (909)537-3486.