Bjork keeps new album off of Spotify

Bjork posing for her "Vulnicura" album. Photo courtesy of

By Bree Reyes |Staff Writer|

Bjork posing for her "Vulnicura" album. | Photo courtesy of LA Times

Bjork posing for her “Vulnicura” album. | Photo courtesy of LA Times

Bjork has decided to keep her new album “Vulnicura” off of Spotify, because it “does not feel right.”

The Icelandic singer-songwriter spoke to Fast Company, a business media brand, about her ordeal with her album leak, keeping “Vulnicura” off of Spotify, and her proposal for what streaming should become in the music world.

“At that point, I had two years of things happening to me that I didn’t want to happen to me, so my Buddhist muscle had been well exercised. Okay, another thing has happened to me that I didn’t want to happen to me! I have no choice but to deal with it,” said Bjork about her album getting leaked two months early, and forcing her to release the album sooner.

“So in a strange way it was in the spirit of the album in that you don’t have a choice, and I was dying to get this album out and over and done with, so I think in a way it was a strange kind of blessing,” continued Bjork.

Even though she said she was in good spirits about the album leak, Bjork decided to decline the free streaming of her ninth studio album, “Vulnicura”, on Spotify.

“We’re all making it up as it goes, to be honest. I would like to say there’s some master plan going on [with the album release], but there isn’t,” said Bjork to Fast Company. “But a few months ago, I emailed my manager and said, ‘Guess what? This streaming thing just does not feel right. I don’t know why, but it just seems insane.'”

“To work on something for two or three years and then just, Oh, here it is for free. It’s not about the money; it’s about respect, you know? Respect for the craft and the amount of work you put into it,” continued Bjork, explaining her reasoning.

However, Bjork is not against the idea of streaming music for free, for her back catalog is available on Spotify.

Instead, she proposed an idea of how streaming music should be like in the future.

Bjork's 1995 album "Post." | Photo courtesy of Twitter

Bjork’s 1995 album “Post.” | Photo courtesy of Twitter

“Maybe Netflix is a good model. You go first to the cinema and after a while it will come on ­Netflix. Maybe that’s the way to go with streaming. It’s first physical and then maybe you can stream it later,” she said.

When asked about this decision artists like Bjork and Taylor Swift are making, CSUSB students made interesting points about the concept of buying music, and streaming music for free.

“With certain artists, you already know that you like them,” said student Tyrrha Stanford, “I automatically like Beyonce, so I automatically buy her music off of iTunes, but people I don’t listen to that often, I use Spotify.”

Senior Daniel Becerra pointed out that Spotify and other online music streaming services are not the only way to get these artists’ music for free, and that their reasoning behind their decision does not make that big of a statement.

“If they want to do it, it’s on them, but I can tell you one thing: If I like a certain song and it’s not on Spotify, I’ll wait until somebody puts it up on YouTube, because it’s either going to be on YouTube Twitter, Tumblr, or anywhere else,” said Becerra. “Spotify is one engine, and there’s a whole Internet out there.”

“It’s not the end of the world because you’re going to find it elsewhere. I can download it with an MP3 converter and have it for free, and that’s just how it is. There will still be those people who will buy it because they want to buy it, but there’s always loopholes,” continued Becerra.

When Spotify users search for Bjork’s new album “Vulnicura”, the place where her the album should be has the message: “The artist or their representatives have decided not to release this album on Spotify just yet. We’re working on it, and hope we can change their minds soon.”

For now, Spotify users will have to find Bjork’s “Vulnicura” through other outlets, but can hope to see the album become available in the future if she changes her mind.



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